What We Do
At Sparathon, we’re passionate about tackling complex challenges and empowering leaders. Our expertise includes:
- Thought Leadership: Sharing insights on the science and practical applications of wellbeing, meaningful work, and leadership development through masterclasses, interviews, and long-form articles.
- Leadership & Career Coaching: Providing personalized 1-1 and group coaching for leaders and job seekers to enhance their career growth and effectiveness.
- System Building: Designing and implementing behavior-first organizational systems for Learning, Recruiting, Performance, and Engagement.
For a free initial discovery call, reach out to us.
San Francisco, California
Our team of experts in learning, behavioral science, people and culture, organizational psychology, and executive coaching brings deep experience from top Silicon Valley companies, government, and Fortune 500 organizations.
Team’s Strengths
Skills & Systems
- Executive Leadership Coaching
- Leadership & Career Development
- New Manager Training
- Behavioral Design
- Talent & Performance Management
- Early Career Programs
- Onboarding and New Hire Orientation
- Needs & Impact Assessment
- Organizational Design & Effectivness
- Candidate & Employee Experience
- People & Culture Strategy Mapping
Credentials & Certifications
- ICF Certified Coach : Credentialed by the International Coaching Federation.
- iPEC Coaching Certification : Earned from a top-tier coaching school accredited by the ICF.
- SHRM-SCP : Senior Certified Professional awarded by the Society for Human Resource Management.
- SHRM-CP: Certified Professional awarded by the Society for Human Resource Management.
- PHR: Professional Human Resources Awarded by HRCI (Human Resource Certification Institute)
- ACE Virtuoso : Recognized among the top 1% of coaches under D. Peterson & D. Goldsmith.
- Stanford Behavior Design Lab : Under Dr. BJ Fogg.
- Designing Your Life Coach : Stanford Designing Your Life Lab. MENA’s 1st Arabic-speaking coach.
- Psychological Safety Practitioner : Certified under Amy Edmondson’s methodology.
- NCDA GCDF : Global Career Development Facilitator by the National Career Development Association.
- Certified Fractional HR Leader : Experienced in leading HR functions for global organizations.
Honors & Awards
- HR.com Board Member : Represents 2 million HR professionals, setting coaching & mentoring standards.
- Advisory Member: Forbes HR Council, Harvard Business Review, MIT Technology Review Global Panel
- ICF Steering Committee Member : Contributed to setting standards for coaching platforms.
- Top 10 Under 40 : Winner of the Top Young Professional Award by the Lafayette Chamber of Commerce.
- Who’s Who in America : Approved as a subject in the biographical record by The Marquis Who’s Who Publication Board.
- Speaker and Presenter : ATD, SHRM, HCI, NACE, Handshake, Fulbright, Amideast, From Day One.
- Book Contribution : Co-authored the Science section in Leadership Revolution by Lori Mazan.
- Fellow at the Harvard Institute of Coaching : Recognized as a senior coaching scholar globally.
- Fulbright Scholar : Recipient of the prestigious academic and professional grant program.
- Award-winning Career Center Leader : Led the top 5 career centers in the U.S. at Purdue and Stanford Universities.
- Top Coach Legacy Award : Honored by California State University in partnership with Braven for impact.
Founder: Iyad Uakoub
Iyad Uakoub is an award-winning executive coach and a Silicon Valley-based HR leader with training from Stanford and Harvard in behavioral science and organizational psychology. With over 21 years of experience, he has led People, Learning, and Inclusion initiatives at various organizations, including three tech unicorns.
He is currently the Head of People, Culture, and Behavioral Science at Sounding Board Inc., a VC-backed leadership development firm in the San Francisco Bay Area.
Iyad is the founder of Sparathon, a San Francisco-based coaching consultancy that integrates leadership coaching with applied behavioral science. His coaching portfolio features over 200 leaders across more than 100 organizations, including Yahoo, Cisco, Mozilla, Microsoft, LinkedIn, Bill.com, and many more.
